SUREFOOT WHISTLER

Retail - Tenement Improvement


In collaboration with the L.A. based office The LADG,  We oversaw work for the new Surefoot retail space at the Crystal Lodge in Whistler, B.C. Surefoot specializes in manufacturing ski boots with individually milled insoles, each customized to match the contours of one’s own foot. The millwork and shelving is conceived of as one continuous pleated surface which is creased for a dynamic product display.  The warm plywood tones strike a warm contrast against the red, white and black Surefoot brand.

Photography by Bill Hawley